Nazli Flores

See The World In Color - 2022 Product Launch

Copywriting & Photography by Nazli Flores

I had the privilege of being able to photograph and do the copywriting for this campaign, working alongside our in-house designer and Director of Marketing. Photographing the journey up and down dunes, capturing the essence of light and beyond, our hope as a team was to not only tie the motif of sand to the sand-color on the paddle boards, but to also inspire every consumer that reframing our perspective on the world around us, makes life that much more colorful. The goal was to make 2-dimensional ideas on email, social, and website, into 3D realities that add color to everyone’s world in special ways that speak to the consumer.