Better in balance - A Better Health Campaign
“Better in Balance” is the core of ISLE’s mission, leading people to balance their mind, body, and soul. In a world and time where thoughts and mental health issues weigh heavy, the messaging through our campaigns and everyday messaging allows us to provide more than a product, but a solution to those issues. One of my favorite topics to write on and address is better health, which includes mental health, therefore, the copy in these emails, ads, and social posts is meant to remind consumers that beyond trying to sell them a product, we’re all connected by our humanity.
