Balance in Between - Brand Campaign
The goal of this campaign was to highlight how ISLE’s audience is diverse and they want to see that from the brand they trust. Diverse when it comes to life stages, body type, race, background, financial status, and age. One of the purposes of this campaign was to increase the way we talk about inclusivity and accessibility for all.
For the 65 year old, we want them to feel like there’s a way to increase flexibility and mobility, even when they see youth falling on and off boards. For the 40 year old, we want to remind them that finding restful moments in between the chaos of family life is achievable, and we want to show them. For the 26 year old, we want them to know that there’s ways to find balance that aren’t picture perfect, even more than a “BeReal” moment.”
For the body types that usually aren’t spotlighted in the media, “you’re capable of this too.” For the races that aren’t represented well in the outdoor space, “you belong too.” Wherever it is that people come from, we want them to feel as if ISLE is the carrier between where they are now and where they want to be, reminding them that it’s okay to slow down, speed up, or simply be at rest in the present.
